Very much agreed. From a HN account that isn't immediately associable with the source of the story, this is little more than astroturfing. It's not as if they're unheard of on HN in the first place.

From the beginning of the article:

"My team and I at Parse have worked hard to create a platform that lets..."

The article makes it pretty clear.

The title of the HN link is purposely misleading.

Since when have most companies or people affiliated with companies disclosed the fact in the title of the submission to HN? I hardly see how this is misleading, the opening paragraph discloses the fact he works for Parse.