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> with limited tracking, targeted broadly at the category of people who might listen to a particular podcast

Not so fast. Many podcasts are served by intermediaries. The same intermediary can then observe and collect an individual's listener preferences and create a more targeted profile.

The iOS podcast app Overcast shows you all the intermediary platforms a podcast goes through.

E.g. 99pi goes through Chartable, with Overcast flagging that it "may follow individual-listener behaviour across multiple shows or the web, often to track responses to ads.'



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