Buries the lede. WHY would you make so many talanted instances of Jodie? Whats the upside. How do the financials work and is it a stake, or paid labour?
Blogspam sites are made by the exact same kind of "hustle bros" who run dropshipping companies.
The business model is very simple and requires 3 ingredients: web design, SEO, and copyediting. The first two are one-time costs. The 3rd one is a COGS and there is a whole market of professional blogwriters who charge something per 1000 words.
To answer your question, once you create a blog that starts printing money, it's in your best interest to just replicate it while changing as little of the "template" as possible, because you don't really know what element made it click.
So if Jodie the expert in fishing works, you try cricket, music, cabbage-patch dolls on the assumption .. the ideation of Jodie worked? Feels like a big assumption that the magic was Jodie, and not the context of fishing.
Ie your "you don't really know what element made it click." above assumed Jodie was the fixed value, no matter what else.
That's what I don't get: I click on lego spam because I like lego, not because Jodie is cool and I love his wordsmithing. That follows on.
I'm probably being thick. Maybe it's because to the recipient Jodie is unique each time? It's "this is the least important part of it" so they don't change it because IT DOESN'T MATTER.
