The ad had multiple shots where the creative tools were crushed. There was too m... | Hacker News

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		pesfandiar on May 9, 2024 \| parent \| context \| favorite \| on: Apple apologizes for iPad 'Crush' ad that 'missed ... The ad had multiple shots where the creative tools were crushed. There was too much emphasis on destruction as opposed to compression.

marklyon on May 10, 2024 [–]

Exactly. Had they invoked the idea of a shrink ray and knolled the tiny items, then pressed those into a unified object, revealed to be the latest iPad (with a needlessly spec-bumped processor and inflated price) then it might have accomplished their objective.

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