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Interesting, it seems Apple knows they are up against the wall where there isn't really much more their devices NEED to do. The cases that Apple gives for using these devices incredible compute is very marginal. Their phones computers and iPads are fantastic and mainly limited by physics. I have basically one of everything, love it all, and do not feel constrained by the devices of the last 3-4 years. Vision and Watch still leave room for improvement, but those are small lines. Limited opportunity to innovate, hence the Vision being pushed to market without a real path forward for customer need/use. Very few people read about the latest iPad m4 and think "oh wow my current iPad cant do that..."

Curious what steps they will take, or if they shouldn't just continue returning large amounts of cash to shareholders.



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