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It's lost me, I have heard of MrBeast and know he's extremely popular, but that's at it. I think the article is written from the perspective of someone who's in the fandom and that youtube doesn't really have content outside of it.


I've never watched his videos but I use YT without logging in and flush cookies on browser restart. With no viewer profile, YT heavily promotes his content on the front page.


After being annoyed by this (and a handful of persistent others) a few too many times, I ended up with the following ublock rules:

    www.youtube.com##ytd-rich-grid-media.ytd-rich-item-renderer:has(a[href='/@MrBeast'])
    www.youtube.com##ytd-rich-grid-media.ytd-rich-item-renderer:has(a[href='/@BeastReacts'])
    www.youtube.com##ytd-rich-grid-media.ytd-rich-item-renderer:has(a[href='/@BeastPhilanthropy'])


A lot of his videos are either competitions where contestants get a lot of money or comparing various levels of things ($1 boat vs $100M boat, etc.).

Every Saturday he releases a new video that quickly racks up 120M+ views, which is on par with the Super Bowl.




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