Talk about bad writing. If I don't know what the hell your thing is in the first paragraph, I'm not going to read your whole blog post to find out. Homepage is just as bad.
The article is more of a history lesson and context than it is an ad. I see what you mean, but clicking “product -> What Is Antithesis?” Shows a clear description of what it does. Perhaps that could also either be added to the article or the home page?
