> In that way, podcasts have reintroduced the wonderful kind of advertising inefficiencies that we saw in the heyday of print magazines
But also, the ads sometimes have a human component to them. On networks like TWiT, the ads are all live reads. There’s variability to them, occasionally guests offer their opinion of them, etc. Sure, it’s still an ad, but it’s not as jarring as the one-size-fits-all creatives that get blasted into your ears and eyes until you’re sick of them.
But also, the ads sometimes have a human component to them. On networks like TWiT, the ads are all live reads. There’s variability to them, occasionally guests offer their opinion of them, etc. Sure, it’s still an ad, but it’s not as jarring as the one-size-fits-all creatives that get blasted into your ears and eyes until you’re sick of them.