I read an article that said that Tesla leads luxury vehicle satisfaction above Lexus (JD Power), that satisfaction was growing as of 2022, young men drive luxury car sales, and that those young men primarily shop based on technology.
Surprise surprise, quality of materials per dollar isn’t always what guides buying decisions.
If that was the case, brands like Lincoln, Jeep, Dodge, and Maserati would be gone by now.
This is probably why Tesla emphasizes speed and performance in its marketing, because it is a spec where EVs are very price competitive. If you’re a young man who wants a fast car (a pretty common desire in that demographic) you’ll have a hard time finding gas cars as cheap as a Model 3 that can get to 60MPH in 3 seconds.
Surprise surprise, quality of materials per dollar isn’t always what guides buying decisions.
If that was the case, brands like Lincoln, Jeep, Dodge, and Maserati would be gone by now.
This is probably why Tesla emphasizes speed and performance in its marketing, because it is a spec where EVs are very price competitive. If you’re a young man who wants a fast car (a pretty common desire in that demographic) you’ll have a hard time finding gas cars as cheap as a Model 3 that can get to 60MPH in 3 seconds.