Did Oink fail because of product, or market? If it's product, being technical will help, if it's market, being technical won't help. (edit: to add, the product worked - so it likely wasn't a problem with the product.)
Which is what I'm guessing as well. Since it's not a product-issue, Kevin's not-coding didn't hurt. Which was the point I was trying to get at. Even if he could code, that wouldn't help solve the market-fit problem.