The consumer perspective of Kickstarter is very important for Kickstarter's business model. Kickstarter isn't just a place for producers to go when they need funding- It's a place where consumers can go to purchase edgy gadgets and goods. Over half of my friends that know about Kickstarter view it specifically to find cool & new products to buy.

By creating a new startup that caters crowd-funding to science experiments, Petridish is capturing a whole new segment of consumers who are specifically looking to fund cool & new science experiments.