It solves a hypothetical skew towards brands offered by already richer businesses.
About regulation, how hard is it to just audit the random picking procedure?
I now understand that my second variant, with vetoing of final advertisement, is very flawed (one can cheaply obstruct anyone's advertisement by making a company that vetoes any version of it). How about dividing an advertisement into pieces of information solely about each distinct brand, and let every brand owner compose the piece for its brand? Then all pieces are added into final concrete form in a collaboration - I think it would succeed in most cases, and if brand owners can't collaborate, then an independent company will work on it.
Then we need to look how exactly freedom of speech is defined. If it means ability to express views without attaching any additional information, then such freedom is incompatible with my proposal. But if freedom of speech allows attaching additional information as long as base message is preserved, I see no problems. Note that the proposal essentially just forces you to advertise other brands as they wish, along with any advertisement that you do, which (brands) it doesn't mention.
About regulation, how hard is it to just audit the random picking procedure?
I now understand that my second variant, with vetoing of final advertisement, is very flawed (one can cheaply obstruct anyone's advertisement by making a company that vetoes any version of it). How about dividing an advertisement into pieces of information solely about each distinct brand, and let every brand owner compose the piece for its brand? Then all pieces are added into final concrete form in a collaboration - I think it would succeed in most cases, and if brand owners can't collaborate, then an independent company will work on it.
Then we need to look how exactly freedom of speech is defined. If it means ability to express views without attaching any additional information, then such freedom is incompatible with my proposal. But if freedom of speech allows attaching additional information as long as base message is preserved, I see no problems. Note that the proposal essentially just forces you to advertise other brands as they wish, along with any advertisement that you do, which (brands) it doesn't mention.