Something you have to understand: as a startup without a product, without users, and without revenue, your bargaining position sucks. It's incredibly easy to start a company; it's incredibly difficult to finish one successfully. If you're Google or Twitter or are funded by YC, you can attract applicants based on the strength of the opportunity. If not, you don't have much to offer besides the money.
Put yourself in a candidate's shoes and ask yourself: what do you have to offer that they can't get on their own? What's to stop a candidate from taking your idea and competing with you?
A pre-traction startup is riskier for employees than it is for founders. If it fails, they get to put "Software Engineer at Company Nobody Has Heard Of" on their resume, while you at least have a founder title. They probably will learn fewer skills. And they don't get the feeling of being in control of their own destiny, because you're calling the shots.
The only thing they do get is a salary, as well as not having the responsibility for success or failure fall on their shoulders. But here you say you want someone who's not really interested in the money, and you want them to take a passionate, active role in the startup. If they don't care about the salary, and the responsibility falls upon their shoulders anyways, why should they work for you instead of starting their own startup?
Put yourself in a candidate's shoes and ask yourself: what do you have to offer that they can't get on their own? What's to stop a candidate from taking your idea and competing with you?
A pre-traction startup is riskier for employees than it is for founders. If it fails, they get to put "Software Engineer at Company Nobody Has Heard Of" on their resume, while you at least have a founder title. They probably will learn fewer skills. And they don't get the feeling of being in control of their own destiny, because you're calling the shots.
The only thing they do get is a salary, as well as not having the responsibility for success or failure fall on their shoulders. But here you say you want someone who's not really interested in the money, and you want them to take a passionate, active role in the startup. If they don't care about the salary, and the responsibility falls upon their shoulders anyways, why should they work for you instead of starting their own startup?