I think that proper science communication and marketing is crucial, at the same time, it is very difficult to explain with numbers and graphs, while it is so much easier with multispectral imaging (see the success of Hubble and the Mars images).
It makes absolute sense. Our perception system is a giant Filter. Providing more information to it by emtion-provoking images rather than abstract, low info graphs seems logical to achieve higher retainaince and presence in people
