I believe we are living in the "emotional era", so data has being ignored and 'feelings' come first when making decisions or creating processes.
This is happening not only in companies but in our current society in general.
Perhaps I'm somewhat cynical, but I believe this is a feature of the human condition, not an attribute of our age in particular. Reason and analysis are tools that are used to justify what we already believe.
I think there's absolutely a place for this. I often of the old Henry Ford quote about people wanting faster horses. Data and analytics are great for optimization, but sometimes you need to trust your gut and give people something they didn't ask for to have a breakthrough.