That wasn't a fake demo. That was a presentation which included a video where the presenter was joking around like it was live for about 10 seconds. No one in the audience was deceived, you can hear they got a good-natured chuckle out of it.
He said that "they are running it from backstage", which doesn't seem to be true. It seems to be a video running on the machine on stage (hence the VLC controls).
Given the rumors that Intel is delaying IvyBridge, it is very possible that they recorded this on a different machine, with a different GPU, and are claiming otherwise. They're not the first, nor the last to do this.
His words are a little hard to understand but he says: "because I am running it from backstage [audience laughter]". This takes it out of the "live demo" category in my mind.
"It's still a DX11 and I wanted all of you to see it because people were critizing us, when are you going to implement" ... OK that sort of sounds like he's claiming that DX11 is part of the product.
"We are delivering it with Ivy Bridge" This is a pretty clear claim about a product... but it's obviously not a shipping product yet.
It should have been clear to everyone in the audience that he was not really demoing the game on stage but that DX11 support is a promised feature of the upcoming Ivy Bridge product.
I think he stopped trying to pretend that it was a live demo precisely because he noticed that the fraud had been revealed due to the presence of the VLC menu, and a general lack of sync due to the delay the VLC mistake caused. It is not honest to try to fake a demo and then say "haha, it's fake really" after the audience has already seen through it.
To know how honest he intended to be, we need to know whether he would have convincingly faked it had the mistake not happened.
My gut feeling is that what might have happened is that he and his staff wrote the talk in advance and prepared for it in the hope that they could do a live DX11 demo. When it turned out to be not quite ready to demo in time, they prepared a video for the backup plan (not a bad idea anyway) and made light of it.
I would really be surprised if he went on stage thinking that he was going to pretend to play the game and actually fool the gamers who would undoubtedly be analyzing his video frame-by-frame. He could not have faked driving the race car convincingly without a lot of practice (or a self-turning wheel) and surely there would be at least one smart game/video developer involved in the preparation who would have told him that.
But I could be wrong. Dumber things have been done in the heat of the moment.
(FWIW I have given talks with very touchy complex actual live demos. But more often than not though it's been the little video clip that screws up in the presentation :-)
I don't find it surprising; I guess because he didn't actually admit to it being a video at any point during the talk. His excuse was that "they're running (playing) it backstage", which sounds hastily constructed, and would be a believable lie only if we hadn't seen the VLC dialog.
I think the joke is on intel after delivering multiple generations of products with non working linux graphics drivers. This would be akin to Nvidia cracking jokes about thermal solutions.
Don't get me wrong, I haven't yet seen an Intel graphics chipset that I would voluntarily choose again, particularly since I am a heavy user of OpenGL on Linux.
But I still don't think this guy's presentation counts as a fake demo.
And who knows? Maybe someday Intel will deliver a solid product for my purposes.
That wasn't a fake demo. That was a presentation which included a video where the presenter was joking around like it was live for about 10 seconds. No one in the audience was deceived, you can hear they got a good-natured chuckle out of it.
SemiAccurate is flatly misrepresenting this IMHO.