> if people forget about this and continue to fly Southwest (which, let's be honest, many will), their share price will recover when they announce earnings.
Well, if you believe this, go buy their stock (LUV). The market disagrees.
I very well may buy some LUV depending on where they end up over the next few days. Remember the Equifax security breech that should have destroyed the reputation of that company in 2017?
Here's some historical stock prices
9/1/2017 $134.64 - everything's fine
9/15/2017 $87.99 - scandal breaks and hits the news
Yeah, I actually did really well after the Deepwater Horizon buying BP stock at the bottom, since the amount of value it lost in market cap exceeded the largest fine in history plus the cost of all the damage and lost oil by something like an order of magnitude.
That said, while in theory I actually think LUV is a decent trade right now, broader market conditions will keep me from messing with it.
Well, if you believe this, go buy their stock (LUV). The market disagrees.