In Sweden, deodorant sticks are smaller than what I’d get in Canada. There’s also an appalling lack of variety. In particular, you never see Old Spice. I think there is a lucrative business opportunity in bringing American deodorant maximalism to the nordics.
A lot of American products have strong scents that are not really liked in Europe. Old spice started really aggressive advertising campaign a few years ago here. They had frequent and obviously high-budget commercials in TV and stocked middle shelves in popular stores, but no one wanted to buy it. People say it simply stinks. It's another Hershey chocolate.
