On one hand, I applaud this. Ads aren't evil, and rewarding ads that play nice would benefit everyone involved. And, it's just an option that can be disabled.
All that being said, I see this ending badly for ABP. It won't be long until someone creates a version that blocks all ads again by default.
Yeah, I would assume so. Its name certainly implies that it's meant to block all ads. If something called AdBlock was letting through some % of ads, the Occam's razor explanation is that it's just buggy/imperfect, since it's actually a hard problem to get 100% coverage of anything.
All that being said, I see this ending badly for ABP. It won't be long until someone creates a version that blocks all ads again by default.