> started sending his content to the PR team for approval:
are you reading something I'm not?
It says other companies were asking HIM how his company used socials for PR.
> I sent these inquiries over to our PR department
He directed these companies over to their PR department for an actual answer, he didn't send his posts over to the PR department.
> After fielding several of my PR referrals, I eventually got the attention of a senior vice president (...) He then asked me if I could teach him how to use Twitter.
This SVP noticed he was basically sending them free marketing and decided it would be great to learn how to use it himself.
Nothing in your quote says he was sending his posts over to PR for approval at all.
are you reading something I'm not?
It says other companies were asking HIM how his company used socials for PR.
> I sent these inquiries over to our PR department
He directed these companies over to their PR department for an actual answer, he didn't send his posts over to the PR department.
> After fielding several of my PR referrals, I eventually got the attention of a senior vice president (...) He then asked me if I could teach him how to use Twitter.
This SVP noticed he was basically sending them free marketing and decided it would be great to learn how to use it himself.
Nothing in your quote says he was sending his posts over to PR for approval at all.