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I woke up to ads in my new tab page in Firefox yesterday; sponsored links to Amazon and Nike.

Browsers don't seem to serve users anymore. They, like everything else, are mostly ad delivery mechanisms.



Funny you say that, I just opened Safari, no ads.


Safaris default new tab page is the Apple store and most don't know how to change that.

edit: turns out I was wrong.

2nd edit: this used to be the case many years ago, thanks for those who confirmed


> Safaris default new tab page is the Apple store and most don't know how to change that.

There are a list of alternatives in Safari that the user themselves can choose from, including Favorites, Frequently visited, and so on.

None of the choices are the Apple AppStore.


The first part is correct, but the second certainly isn't.


I'm not even sure the first part is. I logged into a Guest Account on my Mac and the default for 'New tabs open with:' is the 'Start Page', which is a blank page with history, bookmarks, frequently visited, etc.


Oh forgive me, I've just checked are you're right. The new tab page is now frequently visited sites.

Our family Mac we got in ~2011 did show Apple as the new tab page, or at least the start page when you opened Safari after booting. However this must have changed in the last few (read: >5-7) years.


> Our family Mac we got in ~2011 did show Apple as the new tab page, or at least the start page when you opened Safari after booting

Pretty certain this is also incorrect.

My recollection seems to accord with the Wikipedia page on the history of the Safari browser which (although it doesn’t itemize the default StartPage for each version) doesn’t cite any inclusion of an AppStore link, as far as I can see.

[O] https://en.wikipedia.org/wiki/Safari_(web_browser)


Not the "Apple Store", but apple.com

I believe it is correct. It was back when we didn't call it a new tab page, but 'homepage' and it was set to an actual website.

Of course Safari defaulted to apple.com, what else was it supposed to default to?


It is correct, back in the Panther days when Safari was new the default home page was Apple.com.

I’m not sure how long they did that for, but like you said, what else were they supposed to do? It was a different time, homepages were treated differently.


> what else was it supposed to default to?

about:blank until the user sets something else.


Having a home page set to something isn’t the same as having ads that you can’t disable.


You can disable the ads in Firefox though


Not in Chrome apparently.


> 2nd edit: this used to be the case many years ago, thanks for those who confirmed

No - what other posters 'confirmed' is that www.apple.com was one of the choices that could be made for a new tab or homepage - absolutely not the Apple store as you said.

Worth correcting yet again because of what's become a knee-jerk 'but whatabout Apple?' in comment threads about Google on HN.


I'd say they are analogous. If I go to apple.com it is the definition of an online store, there are a number of call to action "buy" buttons with pictures of various Apple devices.

I think you're being pedantic if you say apple.com is not the apple store. If I wanted to go to the apple store I'd go to apple.com.


Software still serves its users... to advertisers.


Well that's a new low for Firefox. I'm a little surprised because I didn't think it'd be that quick.


Annoying, yes. But you can turn them off in the settings page.


You can, but it's not about that. Ads don't belong in browser UI, full stop.


Browsers used to be paid software.


> Browsers used to be paid software.

AFAIK the big ones have always been free, except for Netscape between 1995 and 1998.


IE 1.0 was included in a "Windows 95 Plus!" which was sold for $50 in 1994; However it was short-lived and it was included in later releases of Windows [1]

Netscape was sold for $50 [2]

Opera was sold (can't find the price) [3]

  [1]: https://en.wikipedia.org/wiki/Microsoft_Plus!#Microsoft_Plus!_for_Windows_95
  [2]: https://www.cnet.com/tech/services-and-software/netscape-navigator-2-0-hits-the-streets/
  [3]: https://web.archive.org/web/20081013235150/http://my.opera.com/Rijk/blog/2006/02/15/rendering-engines-and-code-names


Thanks. I don’t think this really changes the point that no big browser have ever been paid for except Netscape. The "paid for" period of IE is insignificant (and it was barely used at the time) and Opera never had more than 3% of market share when it was free [1], let alone when it was paid for.

[1]: https://www.visualcapitalist.com/internet-browser-market-sha...


And Opera 1995-2005 (ads alternative to money since 2000).


What world are you living in?



Never.


Opera was a paid software


why? there's no standard or moral law that says this.

there have been countless examples of watch-ads-get-X schemes. I remember back in the dialup era it was seen as a way to get online. (then fortunately technology and the market progressed and these died out.)

also, let's not forget that the browser market was always fucked up.


The browser is traditionally the “user agent”. An agent operating in my interests does not advertise to me.


I personally believe that the goal of ads should not be to hook you on new products just because they can. They should not be to sell you on a problem that you don't have. They should not be to pile on tons of "marketing" and look professional and presentable and whatever.

Ads should show you things that you needed anyway; things you wouldn't have known to look for, or didn't find when you did. Things that actually solve problems that you actually have, where you see the utility as soon as you see them.

For example, 45drives has their ads down. They contain nothing more than a little joke, a product image, and a link to their website. You'll know if you need it; they're not trying to market to you or convince you of anything. They know you will come when you're ready.

Advertising culture is currently extremely hostile and I hate it.


I'm on 105.0.1 on Linux, and just checked because of this discussion. Firefox announced ads on the new tab a while ago, and I used about:blank by that time, but I saw the switch to turn them off in the settings. Now there are no ads and the switch is gone.

Firefox seems to be going everywhere at once, so it wouldn't surprise me to discover there is a 105.0.2 with ads, or that ads exist on a few regions only. But at least for me, the trend seems to be on the other way, they are backing down from that decision.


This is the screenshot I took this morning: https://p.mort.coffee/0Yy.png -- note the sponsored Amazon and Nike. It wasn't like that yesterday. I might not have restarted Firefox in a little while though, so it might be from an update which was released some time in the past week or two.


Click the gear icon on the top right corner of the new tab screen and uncheck the "sponsored shortcuts" checkbox.


Whenever I open a new tab in Firefox it is a blank tab because I set New Tabs to Blank.

Wake me when I can't do that anymore (and point me to a decent fork).


Librewolf




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