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read for a few minutes and then go buy their stuff on Amazon.

BN.com has made its prices competitive with Amazon (finally!). I got an offer for a BN credit card, similar to the Amazon Visa, in the mail a few days ago. BN might finally be making a real play against Amazon. It might be too late, but it's nice to finally find them in the game.

I wonder of BN's stores will evolve in an Apple Store-like direction, with physical book sales that happen to match online prices.



> It might be too late, but it's nice to finally find them in the game.

I don't think it's too late - Amazon has a philosophy that seems to indicate different strengths than B&N. Apple has proven that brick&mortar stores combined with a powerful brand can work for content and device sales.

Further, in order for B&N to thrive, Amazon doesn't have to lose...




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