On one hand, their focus on tactile controls is a key differentiator for their brand.
On the other hand, it is very difficult for automotive companies to diverge from their peers, as we saw with their universal lemming-like cancellation of chip orders in 2020.
Weirdly Mazda MX-30 uses touchscreen for climate control. I tried it and of course it's pain to control. I don't understand why they adopt, maybe they want the model more special(exotic?). I want MX-30 for short-mid range use if UI is sane as like other Mazdas, and has 4WD.