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This isn't really fair. In Chrome DNS has practically been replaced by google search, and it's great.

Instead of typing yelp.com (or was it yelp.net? www.yelp.biz? http://www.yelp.info?) I can just type "yelp" and get where I'm going without having to remember the exact url and without getting an annoying error page if I make a typo. I suspect for many users even in other browsers the search box gets much more use than the URL box.



Further to that, it's usually quicker to Google for "yelp las vegas restaurants" than it is to get to Yelp and then search or browse from there.


Long tail search traffic related to local businesses is the key here, not people attempting to navigate to Yelp through Google.


Exactly. Yelp gets a higher ranking, and may have better info, than the local business's website.




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