I don't think it's just HN readers; I think most people don't mind a few trailers, but the last movie I saw had half an hour of them before a 90-minute movie, which seemed a bit over the top to all of us given that we'd paid quite a bit to see it (ie. it's quite different to free-to-air TV). None of the others I was with are HN readers, but we were all pretty sick of it after that. Probably didn't help that they were all for totally inane movies that we had no intention of seeing - and that "THIS YEAR"/"THIS SUMMER" voice-over really started to grate on me after a while.

Personally, I'd be happiest if I never had to view or listen to another advert again. I can get away with this by timeshifting TV and listening to the BBC instead of commercial radio (the quality of the BBC output is generally higher anyway and seemingly no one's been able to sustain a commercial equivalent of Radio 4). Of course, vehical side advertising and billboards are unavoidable, but that's life I guess.

Re cinema advertising. In the UK, the cinemas only start to fill up after the adverts are over.

We have about 10 minutes of adverts followed by 10 minutes of trailers. The seats start to fill up while the trailers are on. A lot of people take it as a given that the film will start 20 minutes after the advertised time and so plan accordingly.

>A lot of people take it as a given that the film will start 20 minutes after the advertised time and so plan accordingly. //

I can't understand how this is allowed by the ASA (in the UK). Why is it you can't advertise the ticket price as £8 when it's really £12 but you can advertise the start time as 7pm when it's really 7:20pm; it's not like they didn't know the start time.

Love trailers, hate advertisements. I can't help but think that showign trailers must be much more economical than advertisements. During ordinary advertisements I just shut my brain down, but when I see a trailer I like, I will almost certainly come back to see the movie when it comes out.