I'd imagine the audiences are quite different in their needs. We focus on the real estate of data centers and I think see multiple angles.

We have sales people and analysts that just need to make a basic map, call out some data points, and make it look good. Feels like Felt is a great tool for that.

We have larger needs where we need to do more complex analysis and visualize the relationships of larger data sets geographically - that's what we're looking to ArcGIS for.

It's been a bit of a search to find an affordable tool for the first use case and am glad to see someone in the space doing it.

I think that's spot on.

Curious, is there anything else about your needs pushing you towards ArcGIS rather than, say, QGIS?

Could it be a case of not taking on ESRI at the high end, but instead going for the low end that likely has a lot more potential customers?