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>That explanation helps but doesn't explain why new chat apps get greenlit more often than new local shopping sites, social networks or balloonshots.

Who said those other (local shopping sites, social networks or balloonshots) aren't green lit just as often, and discarded just as fast when they get bored, from Google? E.g. social networks: Remember Orkut? Wave? Plus?



The last of those was 10 years ago. They seem to have learned from their experience there. It's only chat apps that seem a stubborn blind spot.




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