Is it really "a fad now"? Or is it that you don't know about older actions?
What about the 1970s when some bars stopped serving Coors to protest of the company's anti-labor and anti-LGBT policies? ("As late as 2019, Coors beer was difficult to find in any gay bar in San Francisco." - https://en.wikipedia.org/wiki/Coors_strike_and_boycott )
> When millionaire Flint merchant Joseph Megell, 51, short, stocky aggressive president of 'Yankee Stores, Inc., announced that his buyers would boycott Mississippi-made products, he hoped that other large buyers of Mississippi goods would follow suit. Megdell, whose 18 stores, located in eight Michigan cities gross millions annually, launched the boycott because of the "ugly racial situation" in the state.
What about the 1970s when some bars stopped serving Coors to protest of the company's anti-labor and anti-LGBT policies? ("As late as 2019, Coors beer was difficult to find in any gay bar in San Francisco." - https://en.wikipedia.org/wiki/Coors_strike_and_boycott )
Or 1969 when the AMS decided to move the spring meeting from Chicago to Cincinnati, in response to the brutal police attacks on political protestors during the 1968 DNC meeting? https://books.google.com/books?id=UnkYqxyWGz8C&pg=PA88&dq=mo...
Or even earlier in the 1960s when MLK proposed a boycott on Mississippi products? Quoting https://books.google.com/books?id=qcADAAAAMBAJ&pg=PA50&dq=%2...
> When millionaire Flint merchant Joseph Megell, 51, short, stocky aggressive president of 'Yankee Stores, Inc., announced that his buyers would boycott Mississippi-made products, he hoped that other large buyers of Mississippi goods would follow suit. Megdell, whose 18 stores, located in eight Michigan cities gross millions annually, launched the boycott because of the "ugly racial situation" in the state.