Coach salaries -would- look like a bargain if revenue correlated with win-loss rate or quite frankly any measurable activity the coaches do. But, they don't.

IMO the guy in big-10 football who deserves a multi million dollar salary is the guy in the mascot fursuit.

I, too, can run a sports team profitably if I don't have to pay my players.

> Then you look at the revenue college football brings in to the rest of the university, the coach salaries looks like a bargain.

Now do this analysis while paying student-athletes salaries and tell me if the coaches are bargain.