> the objective here is to make money whatever-it-takes..
This. Definitely. However if it came to court, as indeed it might, and they tried to argue helmets cause risky behavior, it wouldn't take Johnny Cochrane to get them slapped with a massive fine and laughed out of court.
They're gambling that the cost of safely resolving the issue will be more than any legal costs. Talk about preventing risky behavior!
I very much doubt this service is sustainable so most likely this is just a stop-gap/desperate hack until they reach their "exit", whether yet another round of VC money, a buy-out by a bigger idiot or quietly shutting down.
I bet they all know this isn't viable and just hope this problem disappears before an accident actually happens and brings this in front of a court.
This. Definitely. However if it came to court, as indeed it might, and they tried to argue helmets cause risky behavior, it wouldn't take Johnny Cochrane to get them slapped with a massive fine and laughed out of court.
They're gambling that the cost of safely resolving the issue will be more than any legal costs. Talk about preventing risky behavior!