Twitter makes money based on ads and advertisers put pressure on services if they feel pressure from the public. For example Tucker Carlson is a very popular show but 24% of the ads are for Fox news or related [1] and many advertisers have have stopped because of controversial speech [2].
Elon musk has stated that free speech is important to him. Let's assume if he purchases Twitter he'll decrease the amount of censorship. I'll make the claim that the less censorship a service has the less money it can make from advertisers.
Some have suggested that, maybe Musk did himself?, that he'll start charging users for the service however a survey stated that 74% of people would prefer an ad based service, if they were forced to choose the numbers are closer depending on the age bracket [3]. I'll claim that people wouldn't pay in sufficient numbers and would flee the service. What other popular social media service requires a subscription?
Therefore Twitter's action is in the best interest of the shareholders.
Elon musk has stated that free speech is important to him. Let's assume if he purchases Twitter he'll decrease the amount of censorship. I'll make the claim that the less censorship a service has the less money it can make from advertisers.
Some have suggested that, maybe Musk did himself?, that he'll start charging users for the service however a survey stated that 74% of people would prefer an ad based service, if they were forced to choose the numbers are closer depending on the age bracket [3]. I'll claim that people wouldn't pay in sufficient numbers and would flee the service. What other popular social media service requires a subscription?
Therefore Twitter's action is in the best interest of the shareholders.
[1] https://www.tvrev.com/news/whos-still-advertising-with-tucke... [2] https://variety.com/2019/tv/news/tucker-carlson-fox-news-mob... [3] https://www.socialmediatoday.com/news/would-people-pay-to-us...