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The cable provider / content provider dispute playbook:

1. Cease broadcasting / licensing of content

2. Talk to media to patiently explain how your adversary is responsible for depriving you of your precious {sports team | Marvel hero}

3. Hope ensuing social media / support queue shit storm hurts your adversary more than you (by the looks of these comments, advantage Disney)

4. Sign a deal

5. Repeat at next contract!



Google has handled themselves better than the content providers in past disputes, and the providers typically fold. I think Google has garnered goodwill by proactively reducing their prices etc.




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