But wouldn't it be prone to the same co-opting by anyone holding the bigger bag of money like the endorsing that already exists, just adding to the noise of the influencerdom?
"Friends" and average nobodies already turn scummy as soon as RandomCorp throws in some kind of stupid referral incentive. Celebrities and has-beens can't be trusted when addressing consumer goods. Leveraging social media to bridge the gap between them is what brought us influencers.
"Friends" and average nobodies already turn scummy as soon as RandomCorp throws in some kind of stupid referral incentive. Celebrities and has-beens can't be trusted when addressing consumer goods. Leveraging social media to bridge the gap between them is what brought us influencers.