A great example of the wrong way to report user research.
- How many participants were tested?
- Who was tested?
- What kind of test was it? Survey? Lab study? etc?
- Between subjects or within (i.e. did the same people see all the icons)?
None of which really matters, at all. It's a blog post not a journal paper or a research report. It would have been nice to see a link to a full account but perhaps they couldn't decide how to represent that.
Omitting these details turns it into "a fun discussion". Including these details (even as a footnote) would turn it into a potentially useful piece of research.
- How many participants were tested? - Who was tested? - What kind of test was it? Survey? Lab study? etc? - Between subjects or within (i.e. did the same people see all the icons)?
I could go on.