If anything, headlines like these make me avoid clicking. My attention is a scarce resource. I'm not going to read through a longform (unless it's from damninteresting.com - but I purposefully go there for longform trivia) if I have no idea of the longforms' relevance to my current interests.
I usually try to avoid clicking them out of spite. I'm sure that they've found that it overall increases viewership, otherwise they wouldn't do it, but I hate that this is what news is now.
