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When it comes to the kinds of businesses we are dealing with here, operating and researching not only can be done concurrently, but they are often more valuable together. Particularly with tech businesses, we are often pushing some boundaries somewhere, and the only way to really figure out whether what we are reading is valid and useful is to actually put things in action. By having a business in motion, you have direct context in which to interpret information, as your research is also informed by the additional information that can only be obtained by operating in some capacity.

All of this is why the minimum viable product approach can be so valuable. In many cases, you absolutely do not need to make a huge number of decisions before operating. Treat the business as a largely blank canvas. There's a core idea, so put that out there and start experimenting.

Don't worry that you don't have all the features of a similar or competing business that's been operating for a couple years. Don't worry that you don't have everything figured out. In the kinds of business we most frequently discuss here, it really doesn't matter. You will make mistakes (and even your most competent competitors will, too). You will tweak. You can pivot. Most importantly, you can grow.



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