Yes, you have to actually work to maintain those new customers, just like always. In fact, you'll probably have to work a little harder than normal, since their first experience at your business is at a huge discount.
But treat them right and let them know what they're in for and it's no different than other other coupon scheme designed to lure customers in. Oh, except for being a huge buzzword right now and attracting more customers than would normally be possible.
Yes, you heard that right, I'm saying that Groupon can be a really good thing for your business if you jump on now. But ONLY if you have properly prepared for it, and negotiated with Groupon correctly.
Don't let them badger you into a bad deal for your business. You would be better with no deal than a bad deal.
The problem is that there is no guarantee any of those customers are actually new. It appears that in many cases, most are ALREADY your customers and you're simply giving them discounts.
That's almost always the case with coupons, though. Sure, you can exclude current customers under some coupon schemes, but you risk alienating them... And losing an existing customer is costly, since you put so much into gaining them in the first place.
If you don't like the terms, don't sign up for it. As I said, Groupon isn't magic. Making a bad deal with them will not magically turn into a good deal. You have to use Groupon as a tool, not a genie.
Yes, you have to actually work to maintain those new customers, just like always. In fact, you'll probably have to work a little harder than normal, since their first experience at your business is at a huge discount.
But treat them right and let them know what they're in for and it's no different than other other coupon scheme designed to lure customers in. Oh, except for being a huge buzzword right now and attracting more customers than would normally be possible.
Yes, you heard that right, I'm saying that Groupon can be a really good thing for your business if you jump on now. But ONLY if you have properly prepared for it, and negotiated with Groupon correctly.
Don't let them badger you into a bad deal for your business. You would be better with no deal than a bad deal.