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> Asking publishers to manually approve every single ad that might run is onerous.

Maybe they should find a better business model, then.



I think they already have, at least from their perspective


Not a single publisher believes the internet is a “better” business model than the old world. Google does. Facebook does.


Aren't those 2 of the biggest publishers?


Depends on how you define it. A “publisher” should pay its content producers, so YouTube would be. Nothing else Google or FB do though.




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