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Just a couple of comments about the homepage:

- as said by somebody else, I'd remove the reference to Airbnb. Not many people know what Airbnb is and "Airbnb for food" doesn't really explain what it means.

- I'd also remove "food porn". I wouldn't be surprised if many people are uncomfortable with the word "porn" even if it's about food.

- right now, I'm not sure what I'm supposed to be doing on the site or what the site is all about. I see pictures, I click on them but then there's barely any information: what am I looking at? Why are you showing this to me? What can I do with this?

- I know you're just starting and thus have to feed some content yourself but seeing "Emile P." all over the frontpage is not great. You might want to limit the number of pictures by the same person there. Even if you get traction that might be something that you would still want to change for the case of someone uploading a bunch of pictures at once.

As for the sign-up, I'm not sure why you want to limit users to put their first name and only first initial of last name. This seems a bit restrictive and I'm not sure if there's a good reason behind it. I could see having just "Name" and they put whatever they want?

Since your current focus is on the pictures, I might do a couple of things: show more and/or bigger pictures on the homepage, possibly removing the username/likes/comments metadata (with them showing on hover?) and make sure your pictures are of the best quality possible (maybe not quite professional, but at least edited a bit). As a comparison, look at what Instagram looks like when you start it up without an account: a page full of good-looking pictures of different styles, by different people…

Hope this helps, congratulations on the launch and good luck!

Disclaimer: I'm no expert or designer, this is just my humble opinion :)



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