We call it a "consumer exploration tool" - a quick way to tap into the wealth of information in social networks to get a better picture of what people are like. The target market is marketing professionals - brand managers in consumer products companies and such.

We tried to build a tool that's easy to understand and use - our hope is that you go to the website, and after just a few clicks you get it. We'd appreciate any feedback from the HN community on that point.

Oh, and it's absolutely free for now, so if you can use it to get some insights into the market for your own startups, that'd be awesome! - Let us know if you found anything interesting.

Interesting idea but its a little abstract for me. Looking at the same queries might be helpful in understanding how this works but clicking on most of them gave me blank pages.