I was reading about the brain's reward system mainly stimulus, response, reward and how it was used for training US soldiers. I was curious how it related to slot machines since at the time I was in that field.
In that same article it mentioned how going from rotary dial phones to touch tone was an easy transition it's intuitive. But having to go back to a rotary phone after using a touch tone feels terrible. Your brain is expecting you to push the button for the next number not wait. It's interesting to see how you can never really go back and expect to feel the same way.
I don't but I remember the name of it was an article about WWII soldiers who wouldn't shoot at the enemy. The amount of soldiers who shot was something dismal like 10%. Not just pull the trigger and shoot but shoot and shoot at the enemy.
A program was developed by the US military to train soldiers to shoot on command. On the shooting range a target popped up the soldier shot it and when he hit it the target would fall. stimulus: target appears, response: shoot the target, reward: target falls, satisfaction. It got to the point where there was no thought it was instinct, or muscle memory.
I see now it is called "Operant conditioning". In the Wikipedia post about operant conditioning citations mention some of what I am talking about. Wikipedia isn't where I originally read about it I read about was probably 10 or 15 years ago?
In that same article it mentioned how going from rotary dial phones to touch tone was an easy transition it's intuitive. But having to go back to a rotary phone after using a touch tone feels terrible. Your brain is expecting you to push the button for the next number not wait. It's interesting to see how you can never really go back and expect to feel the same way.