Hello, I'm the author of this blog post, and we shared a case study of our business at a recent LeanCoffeeTO meetup. I'd like to share our alternative business model with the HN community.

The partnership model is based on a healthy relationship between an established offline company, and a hungry software company.

I'd be happy to discuss it and answer any questions you might have.

Thanks!

Max Cameron from Big Bang

A very interesting article, thank you for sharing. This is an option my partner and I haven't really thought about. It's definitely something we'll consider after reading your post.

Thanks very much. If you have any specific questions I'll do my best to answer them.