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The G-Wagon is a very high end luxury SUV with a huge profit margin. As such, MB can afford to sell only a handful. But at the advertised price, the Cybertruck offers no such margin. It'll surely will be a money-loser for Tesla which they'll have to sell like F150s for a decade just to break even.

The Cybertruck isn't about profit. It's about making Tesla's name synonymous with shock and awe.



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