The G-Wagon is a very high end luxury SUV with a huge profit margin. As such, MB can afford to sell only a handful. But at the advertised price, the Cybertruck offers no such margin. It'll surely will be a money-loser for Tesla which they'll have to sell like F150s for a decade just to break even.
The Cybertruck isn't about profit. It's about making Tesla's name synonymous with shock and awe.
The Cybertruck isn't about profit. It's about making Tesla's name synonymous with shock and awe.