Ads are looked at as either a nuisance and necessary evil or just a part of how the „free web“ pays for itself.
I‘m sure they can. And, as you say, MS does already. supported with ads as well unless I‘m mistaken. Are you suggesting they offer a search engine and subsidize it. That they offer it as part of their ecosystem benefits, sort of?
I can’t disagree that users tolerate ads, since advertising is the model of plenty successful websites. It’s just that, like bundled OS crapware, the user experience is better without it.
- Ads do not adversely affect customer satisfaction.
- The combined forces of Microsoft, Apple and others could not create a serviceable search engine (despite Microsoft alone having already made one).
If not, let’s just agree to disagree :)