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> I wonder what caused it ?

I guess money caused it. When you have a market-cap of $900+ billion you’re not going to keep up with promises made back when you were “only” a $90 billion company or a $9 billion company. I remember the pre/IPO days when each index update was followed almost religiously on webmasterworld.com and where an user called Googleguy (supposedly Matt Cutts) was implicitly promising all the website owners in there that Google was our friend, that they were never going to become a portal and that they would never steal anyone’s content.



You’re right on an observational level, but I don’t think we should normalize breaking promises because of money


Being right on an observational level is generally considered to be, well, right when it comes to perceived reality, what should or should not happen from a moral/ethical point of view is another discussion (the OP asked why did this happen, not if what happened was right or wrong).




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