And (for me) to create something beautiful. The products; the processes and machinery of the business; the carefully crafted image; the thriving corporate culture; the systems for watching the market, the competition, and the systems for maximizing the money that you and your employees can thrive on. To see someone you've never met seriously passionate about your product. To be able to craft and share the results of your imagination- having a piece of yourself in the hands of thousands- enriching their lives and creating opportunities for them.

All of it created with sweat and anxiety, most aspects failing at some point and being brought back from the brink. I can't think of a more complex system to build- needing inspiration and creativity and luck in so many disciplines- with unlimited capacity when you finally get it right.