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There's tons more to deliver and companies are innovating in the space. For example those prepared dinners you still cook fresh, impossibly meatless meat, delivery instead of shop yourself, direct farm to consumer (powered by ecommerce)


Which are all luxury upsells on life-ncessary goods, that the 90% of the population can't, or doesn't want to waste money on.

Coupons and similar time-wasters optimize the revenue that you get from that 90%.


That's a different product than a can of corn, which you can sometimes find a coupon for.


Though I've never seen a coupon for say, a fresh head of broccoli.




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