Yes, because those blogs aren't located at drinking-with-my-friends-last-night.com, and the posts don't reference "drinking" and "friends" a combined 61 times.
I think you're missing the point. This guy saw a very common search term ("facebook login"), created a 15 page site with what is essentially a bunch of filler and duplicate content that is absolutely loaded with keyword spam. Then he hosted it on multiple domains, selected because they are exact matches for that term. The goal is clearly to rank well for those keywords, so that uneducated users click on the search result and then click on adsense links on the site. His claim that it's an "experiment" designed to benefit people is total hogwash.
This type of practice is nothing new, and it's much closer to efreedom and mahalo than it is to some guy writing about his new year's eve party on blogger.
Again, his research shows no evidence that people are looking for anything other than the login page for Facebook, which they are finding easily via Google if they don't know how do use the address bar.
