Motivations: like most tech startups, scratching your own itch :)
Funding: Free during beta, then freemium with low pricing tiers (something like free up to 500,000 DNS queries a month, then $0.99/month). We will tweak later based on actual costs at scale, but it will follow this logic.
You should add some kind of rogue device/app guarantee+ notification. If something starts to drill a server, it could spike the users costs without their knowledge. That means every device and app is a liability for the user.
Something to ponder.
I know my Nvidia shield DRILLS Netflix even when it's a asleep.
Also 5 person house with 60K queries in the last 24 hours with 39K blocked - that's 60+% blocked. All pretty much thanks to all the logging that Roku does that PiHole blocks.
Funding: Free during beta, then freemium with low pricing tiers (something like free up to 500,000 DNS queries a month, then $0.99/month). We will tweak later based on actual costs at scale, but it will follow this logic.