Can someone explain to me why Salesforce would be interested in acquiring Heroku? Sure they're both powering next gen businesses on the cloud, but that's a really far stretch...
I think it has something to do with the fact that Microsoft had just invested close to $10M in Heroku in the weeks prior to the acquisition (making Microsoft the biggest investee in Heroku). Right now, Salesforce is positioning themselves against the Microsofts and the Oracles (versus the smaller CRMs like ZoHo, Sugar, etc.); the Heroku purchase was probably more strategic than anything else...
